Monday, September 21, 2009

Summer’s Eve

I recently viewed a Summer’s Eve bottle and I thought some serious deconstruction needed to happen. On the back of the bottle it lists the purposes:

~Sensitive skin formula
~Gently washes away odor causing bacteria from the external vaginal area
~Soap-free
~Fragrance-free

And directly underneath all of that in big bold letters was the tag line:

“enjoy being a woman”

Well, of course, this got me thinking. When one has an excess of odor causing bacteria does one not enjoy being a woman? That is the reasonable conclusion implied by their statement. Furthermore, this implication seems to put forth that odor causing bacteria is a particularly female problem and that should there be odor for those not females (males for instance) it wouldn’t be nearly such an issue. If you can’t enjoy being a woman it might be because of odor; odor is only such a strenuous hurdle for women as stated by the gender specific use of “woman” at the end of the catch phrase instead of person. If odor were an issue for both sexes the phrase would read “enjoy being a human” or “enjoy being alive” but instead it is targeted specifically at females with the message we alone need to worry about odor and if we don’t take proper care of said odor we will not be able to enjoy being a woman.

I am reasonably sure I am not a fan of odor causing bacteria, but I am also reasonably sure that I am not a fan of odor causing bacteria on men or women, be it in the genitals, the underarms, or behind the left nostril. My point here is that odor causing bacteria is more an unpleasant situation for all concerned regardless of where it occurs. What’s more, I have never, up to this point in my life, considered my enjoyment in being a woman dependent on the existence or non-existence of said bacteria. Firstly, I don’t really have much choice. No one ever asked if I wanted to be something other than a woman, and while transgender surgery exists it isn’t a viable option for me. It seems slightly pointless, therefore, to not enjoy being a woman because that would be like not enjoying existing. Both are possible, but neither is preferable. Secondly, the notion put forth here that one needs to engage in specific activities to enjoy being a woman ties my happiness to the cleanliness of my vagina in specifically destructive ways--in my opinion. If one were attacked and overcome by odor causing bacteria one should be annoyed, perplexed, perhaps even embarrassed (if people held their noses when you walked by that could be mortifying) but should one stop enjoying their existence? That’s a fairly severe reaction. Is it not more plausible that one would be annoyed at the health issue and take care of it, but still happy to be alive? Do we stop enjoying being alive when we have the flu, a cold, or a herpes outbreak?

There have been multiple times in my life I have not been able to enjoy my day because I felt ill, tired, or beaten down by life. But my ability to enjoy life has never been called into question because of those slight hardships. Everyone understands such hardships are passing and inevitable. Why is it with Summer’s Eve and other feminine cleansing products the message is put forth that you could avoid it, should avoid it, and won’t enjoy living if you don’t avoid it? You can no more avoid at least one yeast infection in your life than you can avoid at least one cold. There is a complex eco-system down there and many pools, detergents, and climates are not user friendly. But it isn’t viewed as an inevitable annoyance, rather we treat it as a slight outbreak of the plague. I hear the Black Death was fairly unpleasant for all, not to mention highly contagious. I’m pretty sure if you don’t use Summer’s Eve you won’t cause the death of thousands.

No doubt some think I am once again reading too much into things, and I won’t tell you you’re wrong. But reading too much into things is what I do. And I ask you this: does my reference to vaginal odor make you uncomfortable? More so than body odor would? Does reading the word vagina cause a twinge or giggle? Why is that? It seems more daring, shocking, or offensive to write about Summer’s Eve than it would be to write about deodorant or even jock itch deodorizer, and it is that very simple reality that proves my point. How many women even know what jock itch is? We put different emphasis on different health requirements and that is what I’m attempting to illuminate here; in the case of odor causing bacteria we emphasize first that it is a specifically female problem and second that you cannot be a real woman, a happy woman, or a pleasant, sociable woman unless you are vigilant in your addressing of the problem. Finally, the occurrence of severe odor causing bacteria is not as rare as some might think, nor does its existence ever become known except in particular cases. There is a whole lot of life outside of those particular cases where one can still enjoy being a woman.

I don’t like the idea that I can only enjoy my existence if I do what Summer’s Eve tells me. That’s all I’m saying. Why can’t the Summer’s Eve bottle just sit quietly awaiting its use (and appreciated use) without passing judgment on what it means to be female? I don’t think that’s too much to ask.

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